Directlaw.com Company Blog - Developments in Virtual Lawyering

Develop Your Virtual Law Practice With Free Legal Forms

  

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DirectLaw enables you to offer free legal forms from your virtual law firm platform. You can enable a prospect to assemble and download a legal form without your review, or you can require that the prospect submit the forms for your review before the prospect can access the form. In both cases, you are capturing the prospect's name and email address which you can use in other email-based lead nurturing campaigns.

This strategy can help you develop your virtual law practice and generate traffic to your web site.

Free Legal Forms as a Lead Generation Strategy

There are many forms within your libraries, such as simple complaint letters, that consumers find useful. In order to access these forms, the prospect will need to register at your site and provide at minimum their name and email address, which enables you to pick up a lead, and move the lead into a "lead nurturing" campaign.

The prospect is also using the DirectLaw platform by way of the client portal; navigating through your online offerings; and experiencing the way in which an online questionnaire is completed, so they are becoming familiar with it by way of these actions.

There many legal forms and documents that do not generate a document usage fee, so it does not cost you anything to use them as a marketing tool to generate leads.

If you develop a Pay-Per-Click marketing campaign, you will find that terms like: "Free Illinois Legal Forms" have a very low cost per click. Thus, you can increase your exposure using Pay-Per-Click advertising at relatively low cost.

You will also find that using these terms as a keyword phrase will greatly enhance organic search placement because the phrase is narrow and focused. For example, the keyword phrase, "Free Maryland Estate Administration Letters," is a "long tail" keyword. In other words it is unique, state specific, and content rich.

Remember -- you first want to attract prospects to your web site, then engage them by giving something away such as free legal information or free legal forms, and then nurture them into becoming a paying client.